Marketing Committee
2011-2012
Committee Roster
Levi Stahl, Chicago, Chair
Laura Baich, Indiana
Caitlin Churchill, Texas A&M
Colleen Lanick, MIT
Shana Rivers, Alabama
Erin Rolfs, LSU
Elizabeth Scarpelli, Rutgers
Board Liaison
Carol Kasper, Chicago
Central Office Liaison
Brenna McLaughlin
Charge
- Work with AAUP central office to update marketing materials on the new website, specifically the Books for Understanding section.
- Review the use of the M listserv and the P listserv and assess how these tools might better serve the marketing and publicity communities.
- Work with the Central Office and the Professional Development Committee to propose webinars for the AAUP membership.
- Assist the Annual Meeting Program Committee to develop and implement appropriate marketing sessions for the 2012 Annual Meeting.
- Make a report on Committee activities to the AAUP Board in October, February, and April.
Committee Reports and Projects
March 2009 Marketing Budgets Survey Report
2008 Marketing to Academic Libraries Survey Report
Reports to the Board
