Marketing Committee

2017-2018

Committee Roster

Mark Heineke, Nebraska, Chair (mheineke2 AT unl.edu)
Michelle Alamillo, SUNY
Jennie Collinson, Liverpool
Amy Harris, Kentucky
Abby Mogollan, Arizona
Bailey Morrison, Texas
Kathryn Pitts, Notre Dame
Erin Rolfs, LSU

Board Liaison
Becky Clark, Library of Congress Publications

Central Office Liaisons
Brenna McLaughlin
John Michael Eadicicco

Charge

General Objectives:

  • Develop and manage tools, programs, and resources to assist Association members in improving the marketing activities of their presses.
  • As requested, support the AAUP Central Office in the implementation of its Advocacy activities.

Specific Charges to the Marketing Committee:

  • Working with the Central Office, plan a half- or full-day pre-meeting workshop for the 2018 Annual Meeting, with a program designed to assist attendees in improving the marketing activities of their presses.
  • As requested, assist the Annual Meeting Program Committee to develop and implement any marketing-related sessions for the 2018 Annual Meeting, including new Collaboration Labs.
  • Develop an Author Marketing Toolkit.
  • As requested, advise the Central Office as existing cooperative advertising and marketing programs are evaluated.
  • Include in your May final report to the Board suggestions for concurrent meeting topics to be referred to the Detroit 2019 Annual Meeting Program Committee.

Common Charges to All Committees of the Corporation:

  • Include your board and staff liaisons in all committee communications and activities.
  • Seek opportunities to support the Association’s core value of diversity by engaging in activities and developing programs that include participation from diverse members of the community and/or that aim to increase the diversity and inclusivity of our community.
  • Seek opportunities to support the goals of the Association’s 2016 membership restructuring by integrating into your committee activities the participation of colleagues from non-North American member presses.
  • Support the efforts of the Central Office staff to identify opportunities to leverage UP Commons (targeted launch: Fall 2017) to facilitate collaboration and communication among the members of your committee and the broader community it represents.
  • Make a summary report on Committee activities to the Association Board in time for its November, March, and June meetings; reports are due on Thursday, October 12, 2017, Thursday, March 1, 2018, and Thursday, May 24, 2018. Review your General Objective and Specific Tasks, and recommend changes for next year to the Executive Director.

Committee Reports and Projects

AAUP Marketing Handbook

March 2009 Marketing Budgets Survey Reporticon.pdf

2008 Marketing to Academic Libraries Survey Reporticon.pdf

Reports to the Board

2016–2017 Final Report
2015–2016 Final Report

2014–2015 Final Report
2013–2014 Final Report
2012–2013 Final Report

2011–2012 Final Report

2010–2011 Final Report

2009–2010 Final Report

2008–2009 Final Report

2007–2008 Final Report

2005–2006 Final Report