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and Exhibits
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PR Tool Kit
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Calendar Listing Notes & Template
Calendar listings about an upcoming event or exhibit should be sent (by
fax, email, or regular mail) to members of the university community and
local media – especially when one of your goals is to attract a large
attendance.
When composing, remember to:
* Send well in advance of deadlines to publications and Web sites
* Keep information to one page
* Follow up with media recipients to confirm receipt and placement
Calendar Listing Template
WHAT: Insert EXHIBIT OR EVENT TITLE
DATE: Monday, March 8, 2004
[Or, for exhibition, cite opening and closing dates: Monday, March 8 through
Tuesday, April 19, 2004]
LOCATION: Building
 Street Address
Floor
Other identifying
information
TIME: 6:30 – 8:00 p.m.
[Or for exhibition]
HOURS: Mondays through Thursdays, 10 a.m. to 10 p.m.
Fridays and Saturdays,
10 a.m. to 5 p.m.
Closed Sundays
PROGRAM: Sentence or two about program or exhibit
FOR MORE INFORMATION,
THE PUBLIC MAY CONTACT:
Publishable phone number or email that may be used by public
WHY: This exhibition [or event] is one in a series of programs
taking place
on campuses across
the nation, part of an unprecedented initiative to
promote scholarly
communications by the Association of American
University Presses
(www.aaupnet.org) and the Association of Research
Libraries (www.arl.org)
The associations have designated 2003 as the
"Year of
the University Press" and throughout the year, libraries are
helping raise
the visibility of presses on campus by featuring university
press works in
exhibits, inviting university press authors and publishing
professionals
as speakers, and publishing articles about innovative
library-press
partnerships in library and campus newsletters. For more
information on
this initiative visit www.aaupnet.org/arlaaup/index.html.
NOTE: MEMBERS OF THE PRESS, PLEASE CONTACT:
Insert clear concise information on how media can get more information
and/or reserve seat/time to view exhibition. Include contact name, phone
and email.
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