Design & Production Workshop

Advice for Ebook Complexities and Quality Control

Date: Sunday, June 22
Time: 1:00 - 4:30 p.m.
Location: New Orleans Marriott

Organizers:
AAUP Design and Production Committee
Carol Stein, ASCSA, chair
Kenneth Reed, Princeton

Speaker:
Joshua Tallent, Chief eBook Architect, Firebrand Technologies
Joshua Tallent has been an ebook developer since 2002 and is a well-known ebook expert and teacher. Joshua advocates for beautiful, functional, accessible ebooks, and focuses much of his attention on the practical implementation of solid ebook development practices. He and his team provide ebook design and consulting services to publishers and authors, specializing in complex and enhanced ebook projects and grand ideas. website / twitter


Creating EPUB files can be frustrating work. Sometimes the process works and you can push out a file with little or no hassle, but other times you spend hours banging your head against the wall trying to figure out why that table just won't behave.

In this workshop, we will talk about some of the most frustrating and confusing aspects of ebook development. You will walk away with solid, practical information about:

  • When an ebook design might need to deviate from the print design, and when it can be the same.
  • Handling images in ebook files, including advice on file type, size, dimensions, and more.
  • Designing tables to look good and function properly across devices.
  • Working with foreign languages, and getting special characters to behave on different systems.
  • When to consider fixed layout and iBooks Author as opposed to (or in addition to) reflowable ebooks.
  • Workflow adjustments you can make for digital-first and digital-only books.
  • Considerations when choosing between EPUB 2 and EPUB 3, and advice on converting to Kindle Format 8.
  • Quality control steps and tools that actually work.

Come prepared to learn about the deeper side of ebook production. Participants are asked to bring a laptop computer if they wish to try their hand at various techniques. It is recommended that all participants be comfortable with creating, opening, and manipulating EPUB files.

The registration fee for this workshop is $200 for AAUP Members, $225 for non-Member nonprofits, and $250 for non-Members. Space is limited. Register here >

 

Marketing Workshop

Let's Get Analytical! Measuring Your Marketing

Date: Sunday, June 22
Time: 9:00 a.m. - 1:00 p.m.
Location: New Orleans Marriott

Organizers:
AAUP Marketing Committee
Laura Baich, Indiana, chair

Panelists
Danny Bellet, Publicity Manager, Penn State University Press
Jeff Colosino, Online Outreach Specialist, National Academies Press
Daniel Lemin, Strategy and Metrics Lead, Convince and Convert
Bonnie Russell, Technical Project Manager, Wayne State University Press
Dean Smith, Director, Project MUSE

 
This half-day workshop will focus on marketing analytics for a variety of channels, including websites, blogs, social media, and email marketing. Topics to be covered include how to understand marketing metrics, what tools you should use to measure analytics, which metrics you should pay attention to, and how metrics should inform your marketing efforts.

Panel experts come from both within and outside of the AAUP community, including a business, marketing, and PR consultant who leads the social media strategic planning process and the creation of detailed success metrics dashboards for corporate clients.

Panels will cover:

  • Using web analytics to redesign your website, as well as understanding Google Analytics
  • Using email marketing, banner ads, social media (Facebook, Twitter, blogs), and more to drive web sales
  • Analyzing university presses' marketing metrics to find trends
  • Highlighting what university presses are doing right and which areas need work
  • Understanding analytics from an author's point of view

Participants should finish the workshop with a better understanding on how to interpret and manage analytical data. The workshop will be of interest to people working in publicity, sales, marketing, advertising, and digital initiatives. Plenty of time will be included for Q&A and open discussion with the panelists.

The registration fee for this workshop is $200 for AAUP Members, $225 for non-Member nonprofits, and $250 for non-Members. Space is limited. Register here >

 

Journals Workshop

Journals Now: Challenges and Opportunities

Date: Sunday, June 22
Time: 1:00 - 5:00 p.m.
Location: New Orleans Marriott

Organizers:
AAUP Scholarly Journals Committee
Anne Marie Corrigan, Toronto, co-chair
Lauren Crocker, Wayne State, co-chair

Speakers:
Barbara Meyers Ford, President, Meyers Consulting Services
October Ivins, Principal, Ivins eContent Solutions


Join us for a look at the state of journals publishing: our existing challenges and expectations for the future. Special attention will be paid to acquisitions, promoting your strengths when competing against commercial publishers, and collaborations with your university and university library.

The last hour will feature guided break-out sessions for a chance to converse with colleagues on the topic of your choice. Suggested break-out topics (to be sourced in advance from AAUP attendees) include: manuscript and editorial; marketing and international sales and promotions; e-pub and XML workflows, peer review and peer review systems; and decoding your aggregator relationship.

The registration fee for this workshop is $200 for AAUP Members, $225 for non-Member nonprofits, and $250 for non-Members. Space is limited. Register here >

   

Workshops & Special Meetings

Sunday, June 22

 

Workshops

Publishing Open and Affordable Textbooks

This morning half-day workshop for both library publishers and university presses will use practical experience to teach and brainstorm new publishing strategies. Read more >

Let's Get Analytical! Measuring Your Marketing

This morning half-day workshop will focus on marketing analytics for a variety of channels, including websites, blogs, social media, and email marketing. Read more >

Advice for Ebook Complexities and Quality Control

This afternoon half-day workshop will cover the most frustrating and confusing aspects of ebook developmentā€”and provide solid, practical information about how to address them. Read more >

Journals Now: Challenges and Opportunities

This afternoon half-day workshop will touch on numerous elements of journal publishing, including acquisitions, collaborative projects, and staying competitive. Read more >

 

Meetings

AAUP Directors Meeting

For 2014, this annual meeting of AAUP member press directors will take the form of an afternoon training focused on articulating the value of your press. Read more >

 

Library Workshop

Publishing Open and Affordable Textbooks

Date: Sunday, June 22
Time: 8:30 a.m. - 12:00 p.m.
Location: New Orleans Marriott

Organizers:
Donna Dixon, SUNY Press
Faye Chadwell, Oregon State University Libraries & Press
Sarah Lippincott, Library Publishing Coalition
Raina Polivka, Indiana University Press
Katherine Purple, Purdue University Press
Melanie Schlosser, Ohio State University Library

Speaker:
Melanie Hawks, Learning and Development Manager, J. Willard Marriott Library, The University of Utah
Melanie Hawks's participation is sponsored in part by the Association of Research Libraries


This workshop is being designed for both library publishers and university presses as a practical experience where all involved can partner to learn more and imagine new strategies. Participants will engage in a problem-based learning exercise run by a skilled moderator.

The registration fee for this workshop is $150 for AAUP Members and librarians, and $200 for non-Members. Space is limited. Register here >

   

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