Coloring Outside the Lines:
Brainstorming New (and Non-Traditional) Strategies and Tools for Marketing

Date: Thursday, June 18
Time: 12:30 – 4:30 PM (subject to slight change)
Location: Sheraton Denver Downtown

Organizer and Moderator: Amanda E. Sharp, Publicity and Sales Manager, University of Georgia Press
Moderators: Beth Svinarich, Marketing and Sales Manager, University Press of Colorado; Martyn Beeny, Marketing and Sales Manager, University of Nebraska Press; Bryan Shaffer, Sales & Marketing manager, Purdue University Press; Leslie Eager, Communications and Library Exhibit Coordinator, Duke University Press

This half-day interactive workshop will facilitate a "Big Ideas" conversation to get people thinking about what we can and should be doing in marketing as we try to navigate the ever-changing marketing landscape.

Marketing professionals will come together to brainstorm new and non-traditional ways of handling marketing. Participants will be broken up into groups to discuss topics such as advertising, direct mail, publicity, sales, social media, and branding/website redesign. Attendees should leave the workshop excited about new strategies, tools, and platforms.

Registration details: The registration fee is $150 for AAUP Members, $175 for non-member nonprofits, and $200 for non-members. Space is limited.


Journals Assembly

AAUP Journals Assembly

Date: Thursday, June 18
Time: 2:00 – 5:00 PM
Location: Sheraton Denver Downtown

Organizers: AAUP Journals Committee (Chair: Jill Rodgers, Journals Marketing Manager, MIT Press)

Gather with the directors, managers, and other leading staff who produce journals across the AAUP landscape. Enjoy this chance to discuss the existing challenges of journals publishing, and explore new opportunities and potential collaborations with your peers. Each press is invited to send a single representative to the assembly. This forum-style session will be moderated, but all participants are encouraged to share information and opinions. Suggestions for topics will be gleaned from the attendees in advance (we are already considering such items as retention strategies; approaches to licensing; projects with your university; proactive acquisitions; and the wake of the Swets bankruptcy).

Registration details: Registration is limited to representatives from AAUP member presses. Each AAUP member press may send 1 representative. There is no charge to attend, but advance registration is required.


We heard your feedback, and worked to provide a renewed emphasis on journals publishing at AAUP 2015. With a journals-focused session in every available concurrent time slot, plus a dedicated pre-meeting workshop, we’ve got plenty of ways to explore journals publishing at this year’s meeting. We look forward to seeing you in Denver! — AAUP Journals Committee

Explore the Journal-Focused Programming at AAUP 2015icon.pdf


AAUP Press Directors Meeting

Date: Thursday, June 18, 2015
Time: 12:10 PM to the conclusion of the Rockies/Astros game (first pitch at 1:10 PM)
Location: Coors Field
Sponsored by Ingram

Organizers: Leila Salisbury, Director, University Press of Mississippi and Mark Saunders, Director, University of Virginia Press

In conjunction with this year’s annual meeting, AAUP Board members have planned a special interactive brainstorming Directors’ Meeting focusing on the challenges and opportunities facing scholarly publishers with an eye toward finding common solutions to problems and most effectively capitalizing on new ways of connecting authors and readers.

As a way to stimulate discussion, foster networking, and make this event memorable, we have reserved a suite at Coors Field in Denver for an afternoon baseball game between the Rockies and the Houston Astros. The format of the session will be creatively linked to the baseball game, with groups of ten directors forming a “theme dream team.”

First pitch is scheduled for 1:10 PM and directors will convene an hour in advance to cover general business and for groups to formulate provocative questions/issues surrounding one of the six selected topics. During each of the six innings, one of the groups will facilitate a wider discussion of their topic. During 5 minute “pitcher warm-ups,” one group will throw out provocative challenges around their assigned theme and group thought and interaction will continue during the inning. The final innings of the game will be set aside for informal networking and discussion.

Help select topics you would like to discuss by participating in this event survey. Responses are requested by March 31.

Registration details: This event is generously sponsored by Ingram, so there is no extra cost to attend. Tickets are limited, and you must register to attend the meeting though the annual meeting registration process. Attendees must have the rank and function of director to attend. Only one representative per press (exceptions will be made for co-directors only). You must register no later than June 5.


Workshops & Special Meetings

Thursday, June 18

AAUP Press Directors Meeting

To be held at Coors Field, this special meeting is open only to directors of AAUP member presses. Learn more >

New Directors Bootcamp

Press directors with less than 3 years on the job will learn together how to navigate the challenges. Learn more >

AAUP Journals Assembly

Gather with the directors, managers, and other leading staff who produce journals across the AAUP landscape; open only to representatives of AAUP member presses. Learn more >

Marketing Workshop: Coloring Outside the Lines

This half-day interactive workshop will facilitate a "Big Ideas" conversation to get people thinking about what we can and should be doing in marketing as we try to navigate the ever-changing marketing landscape. Attendees should leave the workshop excited about new strategies, tools, and platforms. Learn more >

Design & Production Workshop: InDesign to EPUB

By focusing on InDesign as an EPUB creation tool, this half-day workshop will cover getting the most ebook value from InDesign. Learn more >


Hotel & Travel

Conference Hotel

The meeting venue is the Sheraton Denver Downtown. A block of rooms has been set aside at a special AAUP rate: $189 a night (+tax) single/double; and a small block of club rooms at rate of $239 (+ tax). This rate includes guest room Internet access. 

To reserve, click here.

The last day to make a reservation at the discounted rate is May 16, 2015, but book early, as this block of rooms tends to go quickly.

The AAUP block is SOLD OUT.

If you find yourself in need of accommodations, check out the properties listed on this map:


AAUP has not authorized and will not authorize any third party housing company to contact attendees. Please disregard any such phone calls or emails should anyone try to contact you.

Travel Information

Denver International Airport is served by most major airlines. The airport is approximately 25 miles from the Sheraton, a 35-40 minute drive.

The following options are available for airport transportation to and from the downtown Denver:

• Super Shuttle: AAUP has negotiated a $6 discount on round trip Super Shuttle service. Round trip rate with discount is $38. The discount code is 6K3XJ. Click here or call 1-800-258-3826 for more information.
• Fox Limo Service: 303-882-0525
• Denver Yellow Cab: 303-777-7777 $51 flat rate to/from Denver International Airport
• Metro Taxi: 303-333-3333 $55.15 flat rate to/from Denver International Airport
• Freedom Cab: 303-444-4444
• Skyride: SkyRide is RTD's convenient, affordable bus service to and from Denver International Airport (DIA). It makes hourly trips at $11 each way. Click here for the schedule.

Getting to the Hotel

Sheraton Denver Downtown is located at:
1550 Court Place, Denver, CO 80202

Driving directions to the Sheraton

Parking at the Hotel

Valet Parking
0-3 hrs: $26
3-8 hrs: $32
8+ hrs: $39
Overnight: $39

Self Parking
$8.00 per hour with a maximum charge of $29
Monday - Friday after 5:00pm until 4:00am: $14
Weekend rate $14
Overnight: $29
Oversize Vehicles: $38

Weather Tips

Year-round, Denver enjoys low relative humidity. The average high for June is 81 degrees Fahrenheit; the average low is 50.

Be aware of the effects of high altitude. Click here for some tips on staying well in the mile-high city. 


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