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Promoting #LookItUP and #ReadUP

As we gear up for the fall academic meetings and trade fairs that will coincide with and complement University Press Week, please consider instituting one or more or all of the following minimally intrusive marketing techniques to help promote this worthwhile celebration. We want the 2017 #LookItUP focus and our year-round #ReadUP tag to become a catchphrase. These are clever and pithy and perfect for social media. Let's make it spread by using it in all of promotional efforts tied to academic meetings. Heck, why not use it for all our marketing? It beautifully captures what we do.

At Academic Conferences and Book Shows

• Include #ReadUP and/or #LookItUP in your program ad

• Include #ReadUP and/or #LookItUP on your banner/backdrop

• If you sponsor a breakfast/dessert/break/reception, include #ReadUP and/or #LookItUP on your signage

• On Facebook, Twitter, Instagram, and other social media outlets include #ReadUP in all your posts, updates, and announcements tied to meeting; use #LookItUP whenever it makes sense.

• Include #ReadUP and/or #LookItUP on all your bookmarks, discount signs, etc.

• If you give away tchotchkes or tote bags, include #ReadUP and/or #LookItUP as a tagline

In General Marketing and Communications

fordham readUP• Include #ReadUP in your seasonal catalogs. See example to the right from the Fordham University Press Fall 2015 catalog, where they placed the tag on the inside back cover. (Click the image for a PDF of the full spread.)

• Include #ReadUP in your subject brochures and fliers

• Place #ReadUP and/or #LookItUP in your email signature

• Include #ReadUP and/or #LookItUP in your blog posts

• Include #ReadUP and/or #LookItUP in your eblasts

On Social Media

• Use #ReadUP and #LookItUP to tag publications related to trending topics

• Create #ReadUP challenges on regional or subject-area specialties. See this interesting YA model from Penguin Random House

• Tag new publication announcements with #ReadUP and/or #LookItUP

• Tag news of prizes, newsworthy blog posts, and any UP-community-related news or reports with #ReadUP and/or #LookItUP.