AAUP Webinar: Social Media & the Modern Marketing Campaign

Presented: Wednesday, April 30, 2014
Time: 3:00PM EDT (duration 90 minutes)

AAUP Webinar: Social Media & The Modern Marketing Campaign from AAUP on Vimeo.

In this 90 minute webinar, held on April 30, 2014, Ivan Lett (Yale), Cameron Ludwick (Kentucky), and Amanda Sharp (Georgia) discussed how they use social tools like book trailers, Facebook, Twitter, Tumblr, Instagram, loyalty programs, podcasts, and more to their best advantage; how they judge the efficacy of using these tools; what is considered a good ROI; and their thoughts on establishing social media best practices for university presses.