Webinar MarketingHeroImage 20151102

AAUP Webinar—Extending our Brands: How University Presses Can Reach Beyond Academy

Presented: Wednesday, December 09, 2015
Time: 2:00-3:30 PM EST

Description:
Panelists who have extensive experience engaging with authors, editors, and texts from the university press world will discuss ways participants can work on building their brand while extending their reach to wider publics.  If our mission and work is focused on bringing great works of scholarship into national and international dialogues, how might we best capitalize on our efforts?  This webinar will present ways to broaden our impact as a community that go beyond strategies to get a book review or get national TV placement.

Moderator:
Martyn Beeny, Marketing Manager, University of Nebraska Press

Participants:
Jonathan Hahn, Los Angeles Review of Books
Cathy Langer, Lead/University Press Buyer, The Tattered Cover
Clay Risen, The New York Times
Sarah Russo, Sarah Russo Public Relations

View a replay of the webinar here.