AAUP Partners with Copyright Clearance Center

Organization of Non-Profit Publishers Offers Members a New Way to Earn Valuable Licensing Revenue from Their Online Content Using CCC's RightsLink®

New York, NY (March 13, 2012) – The Association of American University Presses (AAUP) and Copyright Clearance Center, Inc. (CCC), a not-for-profit organization and leading provider of licensing solutions, announced a referral partnership in which AAUP's members can protect copyrighted assets and earn revenue from their online content using CCC's RightsLink® service at a discounted rate.

RightsLink is an easy-to-use licensing solution, enabling rightsholders to offer permissions at the point-of-content – hosted on a website, mobile application or third-party aggregator.

"At a critical time in publishing, AAUP understands our members can benefit greatly from a powerful solution that makes licensing seamless for end users," said Brenna McLaughlin, AAUP Strategic Initiatives Director. "We are pleased that this new program will help more university presses take advantage of the proven functionality of RightsLink."

"With more than thirty years of experience, CCC has incorporated best practices in rights licensing into RightsLink," said Miles McNamee, VP, Licensing and Business Development, CCC. "It improves the customer experience, simplifies the licensing process and generates new revenue.

CCC partners with leading application developers and service providers to offer corporate, academic and publisher customers a broad set of solutions that simplify copyright compliance. AAUP works with a variety of service providers to offer member publishers valuable programs and benefits at accessible costs.

About Copyright Clearance Center

Copyright Clearance Center (CCC), the rights licensing experts, is a global rights broker for the world's most sought after materials, including in- and out-of-print books, journals, newspapers, magazines, movies, television shows, images, blogs and ebooks. Founded in 1978 as a not-for-profit organization, CCC provides smart solutions that simplify the licensing of content that lets businesses and academic institutions quickly get permission to use copyright-protected materials, while compensating publishers and content creators for the use of their works. For more information, visit www.copyright.com.

About the Association of American University Presses

The Association of American University Presses is one of the world's largest organizations of nonprofit scholarly publishers, celebrating its 75th anniversary in 2012. AAUP is dedicated to the support of creative and effective scholarly communications. Through its programs and information resources, AAUP helps its members fulfill their common commitments to scholarship, the academy, and society. Visit the AAUP Web site, www.aaupnet.org, to learn more about the association and its members.

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