2004 Annual Meeting Information
2004 Highlights
2004 Program
2004 President's Talk
2004 Exhibitors
2004 Sponsors
2004 Minority Grant Program
2004 Constituency Award
Order Session Recordings
2004 Annual Meeting Program
Monday, June 28 and Tuesday, June 29
Saturday, June 26
Sunday, June 27
Monday, June 28
Tuesday, June 29
Monday, June 28
7:30-9:00 Breakfast
7:30-9:00Journals
Breakfast
Anyone interested in journals is welcome to attend.
9:00-10:15Plenary
Session
Balancing Acts: Managing the Multiple Roles of a
University Press
Chair: R. Peter Milroy, Director, University of British Columbia Press
Presenters: Joe Gonnella, Vice President, Inventory Management & Vendor
Relations, Barnes & Noble; Carol Kasper, Marketing Director, University
of Chicago Press
In recent years many university presses have had to become hybrid presses,
moving away from traditional academic audiences to publish regional and
creative titles for a broader market. Speaking from the perspectives of
nonprofit organizations, commercial bookstores, and university presses,
our presenters will examine the varying and often conflicting roles of
a modern university press and give recommendations on how to best to manage
them in today's many-facetedpublishing world.
10:45-12:00Concurrent
Sessions
Open Access Initiatives: A Brainstorming Session
Chair: Julie Steffen, Associate Journals Manager and Director, Astronomy
Journals, University of Chicago Press
Panelists: Vic Elliott, Director, Scholarly Information Services/University
Librarian, The Australian National University; Liana Holmberg, Production
Editor, Public Library of Science; Shelley Johnson, Executive Editor,
US Science and Medicine Journals, Oxford University Press; John Willinsky,
Pacific Press Professor of Literacy and Technology, University of British
Columbia;
Many university presses are considering Open Access initiatives to make
research freely available on the Internet. Some efforts are already underway.
Who’s driving these initiatives? Who’s resisting them? How are
they being paid for? What kinds of projects are achievable with our limited
(or even shrinking) resources? Who are our best allies to work with? Who
(and how many) will benefit from our efforts? In short, what’s doable,
what’s useful, what’s affordable, and what resources are available?
This brainstorming session will aim to address practical questions of
how to lay the institutional framework, without getting too bogged down
in technical issues.
Monday Morning Quarterbacking for Fun and Profit:
The List Analysis
Chair: Kathryn Conrad, Marketing Manager, University of Arizona Press
Panelists: Rebecca Schrader, Chief Financial Officer, Columbia University
Press; Joan Catapano, Associate Director and Editor-in-Chief, University
of Illinois Press
We do it in the hallways when our books get rave reviews or when the frontlist
orders aren’t meeting projections. But when is it time to examine
the whole lineup of the list to see what’s really working? Panelists
will share their experiences doing list analyses: Who should be involved?
How often should you undertake one? What data do you need? And what do
you do with the results?
The Rhythm of the Page: Typography for Scholarly
Materials
Chair: Steve Izma, Computing Systems Administrator, Wilfrid Laurier
University Press
Presenter: Robert Bringhurst, author of The Elements of Typographic
Style
Does the content of printed scholarly material require a different look
-- say, less distracting -- in order to help the reader concentrate on
the information at hand? Do trends in trade book design -- aimed at improving
attractiveness in order to improve sales -- have any effect on how readers
grasp in a satisfying way the content of a scholarly book? Hermann Zapf
calls Robert Bringhurst's book on typographic style "The Typographer's
Bible." Bringhurst combines a typographer's hands-on experience with
a poet's eye in his analysis of what gives readers a clear view of a page's
content.
Effective Ways to Search for Grants and Raise Money
Chair: Nina McGuinness, Director of Development, University of Washington
Press
Panelist: Stephen Ross, Director of the Office of Challenge grants for
the National Endowment for the Humanities
How do university presses stay afloat, flourish, raise endowments, and
keep their eyes on the horizon? One of the smartest, but possibly not
the easiest, route to take is developing a relationship with the challenge
grant program of the National Endowment for the Humanities. In this session,
the head of NEH's Challenge Grants office will describe the program. Another
avenue open is in your own backyard, using the resources of your university's
development office. The panelist will discuss some of the ins and outs
of development fundraising, using all the resources available, including
creating your own development advisory board.
Show It Off! The How, Why of Where We Exhibit
Chair: Michael McCullough, Sales Manager, Duke University Press
Panelists:Alice Herbig, Marketing Manager, University of Washington Press;
Mary Bisbee-Beek, Director of Publicity, University of Michigan Press;
Jennifer Pike, Senior General Bookbuyer, University of British Columbia
Bookstore.
This panel will explore the decisions behind participating in trade exhibits
such as Book Expo and the regional bookselling shows. Dare we ask it aloud?
Standing alone in the booth for many an idle hour, we’ve all thought
it—why in the world are we here? How do we weigh the benefit of the
big ticket trade show in a shrinking budget? What happens when a press
sits out? This panel will tackle large and small questions about the efficacy,
efficiency, and effectiveness of the trade exhibits program.
Update on AAUP Mellon Funded Research
Chair: Bob Faherty, Director, Brookings Institution Press.
Panelists: Hooman Estelami, Associate Professor of Marketing and Co-Director
of the Fordham Pricing Center, Fordham University; Phil Napoli, Associate
Professor of Communications and Media Management, Fordham University
Respondents: Doug Armato, Director, University of Minnesota Press; Peter
Givler, Executive Director, AAUP
Two new members of the Fordham team conducting research into scholarly
communications under a Mellon grant to AAUP will report on their own work
and that of their colleagues.
12:00-1:30Lunch
Speaker: Doug Armato, AAUP President-elect/Director, University of
Minnesota Press
1:45-3:00Concurrent
Sessions
Developments in Online Journal Publishing: New
Technologies; The Role of University Press Journals; and Journals and
Libraries Making Common Cause
Chair: Rowland Lorimer, Director of the Canadian Centre for Studies
in Publishing, Simon Fraser University
Panelists: Gwen Bird, Head of Collections, Simon Fraser University Library,
Mark Jordan, System Coordinator, Simon Fraser University Library
In Canada and other countries, new alliances are forming to break the
logjam of knowledge dissemination caused by the continuing serials pricing
crisis. Acquisitions librarian Gwen Bird will discuss her perception of
the strengths and shortcomings of university press journals in the dissemination
of knowledge. Rowland Lorimer and Mark Jordan will discuss a collaborative
effort between the Canadian Journal of Communication and the SFU
Library (Systems Division) to create an inexpensive online journal publishing
operation.
Creating Business Plans for Digital Publishing:
Strategies, Issues, Outcomes
Chair: Thomas Bacher, Director, Purdue University Press
Panelists: Deb Keets, Operations Manager, Composition Services, BookMasters,
Inc.; Aileen McHugh, Electronic Publications Director, Project MUSE, Johns
Hopkins University Press; Mary Summerfield, Director of Business Development
& Planning, University of Chicago Press
As more emphasis is placed on digital content and online distribution,
presses need to think about new financial models for these publishing
tracks, especially for monographs. Recently, music downloads have become
mainstream, providing significant sources of revenue for companies such
as Apple. What can we learn from these initiatives? Currently, most digital
content is created as an add-on to the traditional production process.
What costs are significant to the process of creating digital-only content
with the option of later short-run printings? Can Project MUSE or a similar
database be developed to vend monograph chapters or chapters from edited
works into a personalized book? How do editorial costs and overhead play
into the mix?
This session will put real numbers together with market opportunities
to come up with several scenarios of how digitization can provide a return
on a press’s investment.
XML and Our Structured Data: Overcoming the Difficulties
of Converting Documents to XML and Then Using Them
Chair: Steve Izma, Computing Systems Administrator, Wilfrid Laurier
University Press
Panelists: William Clark, President & CEO, Exegenix Canada, Inc.;
William Kasdorf, President, Impressions Book & Journal Services
Though more tools for handling XML (extensible markup language) have recently
become available, the key issues for publishers— getting manuscripts
and administrative data into a form that allows their re-use and availability,
even for systems yet to come —appear as daunting a challenge as ever.
Bill Clark will demonstrate new technology from his firm that converts
PDF documents, even those of atypical complexity, into XML, using the
principle that there is no such thing as an unstructured document. Bill
Kasdorf will discuss issues such as: how complex (or simple) should your
DTDs (document type definitions) be? How differently do you need to handle
reference material versus books or journals? How do current applications
such as Quark and InDesign shape up for these tasks?
Using Obsessive/Compulsive Disorder for the Greater
Good: or, How to Manage Being an Advertising Manager
Chair: Denise Peeler, Advertising Manager, University of Illinois Press
Panelists: Jessica Pellien, Marketing and Web Coordinator, Rutgers University
Press; Karen Willmes, Advertising Manager, Johns Hopkins University Press;
Chris Egan, Direct Marketing and Advertising Manager, University of North
Carolina Press
How does an advertising manager cope with the details and conflicts of
being organizer extraordinaire while maintaining some modicum of creativity?
Hear about the most effective tools to budget time and money and the best
ways of reaching regional trade and scholarly audiences from some of the
most energetic ad managers in the business. Along the way we’ll also
discuss the hot topic of branding and learn about one press’s campaign
to recruit new readers.
Institutional PR: Strengthening Traditional Partnerships
and Forming New Alliances
Chair: Phil Pochoda, Director, University of Michigan Press
Panelists: Joanna Hitchcock, Director, University of Texas Press; Christine
Szuter, Director, University of Arizona Press; Walter Lippincott, Director,
Princeton University Press
Panelists will focus on ways to solidify campus and community relationships
with traditional partners, such as university administrators and faculty,
as well as such new partners as student leaders, community nonprofit organizations,
and public libraries.
Performance Anxiety: Income Goals for Acquiring Editors
Chair: Leslie Mitchner, Associate Director/Editor-in-Chief, Rutgers
University Press
Panelists: Jennifer Crewe, Editorial Director, Columbia University Press;
Sheila Levine, Assistant Director, Books Division, University of California
Press; Eric Zinner, Editor-in-Chief, New York University Press
Panelists discuss numerical and income goals for acquiring editors at
medium-sized and large presses. What are they? How is income calculated?
What are the differences across fields and by rank? What pressures do
acquiring editors face, caught between responsible directors cutting print
runs, marketing and sales directors looking for more trade books with
low prices, faculty committees demanding continued publication of scholarly
books, and a host of other factors? Is demoralization the inevitable outcome
of the big squeeze? How do you help maintain high morale in the current
publishing climate? How do you handle it if a list continues to fall short
of the press’s income goals?
3:30-4:45Concurrent
Sessions
Wish You Were Here: Regional Publishing from a
Comparative Perspective
Chair: Greg Britton, Director, Minnesota Historical Society Press
Panelists: Craig Gill, Editor-in-Chief, University Press of Mississippi;
Elizabeth C. Hadas, Director Emerita, University of New Mexico Press;
Bryan Gambrel, Marketing and Sales Manager, Indiana University Press;
Walter Hildebrandt, Director, University of Calgary Press
One of the values of university presses is that they help to preserve
the distinctiveness of local cultures through their books. Approaching
the matter from a comparative perspective, four presses from four distinct
geographic regions contrast their experiences publishing local culture.
Does a book that works well in one region necessarily translate to another?
Are there global truths about publishing regionally?
Going Green While Buying Lean
Chair: Deborah Bruner, Design & Production Manager, Cornell University
Press
Panelists: Jeff Mendelsohn, CEO, New Leaf Paper; Nicole Rycroft, Director,
Markets Initiative; Tyson Miller, Founder and Director of SEE Innovation
and Green Press Initiative
It is a little recognized fact that buyers and specifiers of text papers
can have a significant impact on the supplier end of the market. Recent
years have seen many production managers trend towards specifying text
papers that are both environmentally responsible to natural resources
and beneficial to our health. The latest version of this approach is a
blend of chlorine free bleaching with a percentage of recycled content.
Speakers tell how we can maximize our efforts in continuing to specify
these grades.
Publishing Children’s Books
Chair: Kevin Morrissey, Marketing and Sales Manager, Minnesota Historical
Society Press
Panelists: David V. Holtby, Associate Director and Editor-in-Chief, University
of New Mexico Press; Chris Satturlund, co-owner Snow Goose Bookstore
As more university presses are publishing children’s books or contemplating
a move in this direction, all departments will need to learn how to develop,
package, and market these new products. The panelists will discuss ways
to promote both picture books and books for older readers from editorial
concept to ALA award.
In Search of Cost Effective Manuscript Editing
Chair: Jenya Weinreb, Managing Editor, Yale University Press
Panelists: Marilyn Schwartz, Managing Editor, University of California
Press; Marilyn Campbell, Director, Prepress Department, Rutgers University
Press; Anita Samen, Managing Editor, University of Chicago Press
Excellence in manuscript editing has been a hallmark of university presses,
yet the need for cost containment increasingly leads to corner-cutting
in the editorial and production process. Panelists explore how managing
editors and their staffs allocate their finite resources. Can editing
be done more efficiently? Does it make sense to apply different standards
to books with different sales expectations? Does less editing mean more
alterations in proof? Is developmental editing a lost art? Does anyone
really notice when standards change?
Darling, Your List is Flat
Chair: Glenda Madden, Marketing Manager, University of New Mexico Press
Panelists: Carol Kasper, Marketing Director, University of Chicago Press;
Darrin Pratt, Director, University Press of Colorado; Sara Hargreaves,
President, CODASAT Canada
What do you do when Editorial comes to you and says, "we have no
strong regional trade titles for the spring, and our forecasts are ho-hum
to dismal"? Are there creative ways to swell the bottom line without
spreading your marketing department too thin? When can backlist be made
front list? What budget cuts make sense? Panelists will plumb the daring
and the prudent.
5:00-6:00Focus
Sessions
Bound to Please
Chair: Anthony Crouch, Design and Production Director, University of
California Press
Panelists: Vance Gentry, Technical Director, ICG/Holliston; Kevin Parker,
CEO, Powis Parker; Dave Raymond, Customer Service Manager, Thomson-Shore,
Inc.
There are savings to be achieved through astute specifying of binding
materials while selecting the right binding style for the title. Areas
covered will include the fact that not all binding cloths are alike, how
to stop paperback covers from curling, to sew or not to sew, how to bind
in-house for POD or very short runs. This is an opportunity to learn more
than perhaps you thought about the wide range of bindery options today
and the materials available. This session will help you design and specify
for either a hard or soft cover binding that will be appropriate for the
purpose, both in terms of aesthetics and cost.
Hands Off My Author! Ethics in Acquisitions
Chair: Boyd Zenner, Acquiring Editor, Architecture and Environment,
University of Virginia Press
Panelists: Joan Catapano, Associate Director and Editor-in-Chief, University
of Illinois Press; Alex Holzman, Director, Temple University Press; Alan
Thomas, Editorial Director, Humanities and Sciences, University of Chicago
Press
Acquisitions work generally dictates that editors work independently,
yet all of us occasionally encounter situations in which standards of
ethical behavior are not very clearly defined. The aim of this informal
session is to give acquisitions editors an opportunity to discuss with
their colleagues some sticky ethical issues, including (but not limited
to) review dynamics, allegations of plagiarism, acceptable competitive
practice, and confidentiality. Audience participation will be strongly
encouraged.
Distribution Issues for University Presses
Chair: Leila Salisbury, Marketing Director, University Press of Kentucky
Panelists: Mark Saunders, Marketing Director, University of Virginia Press;
Gayla Christensen, Marketing Manager, Texas A&M University Press Joe
Gonnella, Vice President, Inventory Management & Vendor Relations,
Barnes & Noble
How can university presses work more effectively with a wide range of
distributors and large national accounts? How do we avoid or lessen the
pitfalls of "just-in-time" ordering? How does such "just-in-time"
ordering affect marketing and fulfillment? How do we balance the demands
of wholesalers and large accounts with publisher needs for tighter print
runs
and a minimum of returns?
This focus session is designed to give a free flowing forum to the issues
and solutions that have a direct affect on the bottom line of university
presses. We will place an emphasis on case studies and the more complex
questions of how we can compete effectively with trade publishers in the
book marketplace.
A Plague on All Our Houses: The Onslaught of Viruses,
Worms, Bugs, and other Data Diseases
Chair: Roy Bixler, Senior Programmer/Analyst, University of Chicago
Press
Panelists: TBA
Our vulnerability to computer intrusions has a lot to do with the knowledge
and capabilities of every user within our organization. The person most
lax in understanding computer systems—or perhaps the person most
intimidated—is our weakest link. On the other hand, how do software
monopolies and closed systems help or hinder the problem? Do we isolate
ourselves by never straying far from the familiar? The major systems we
have long depended on such as Microsoft and Quark are showing signs of
obsolescence, so this focus session will allow us to share experiences
dealing with both the defense and repair of software systems, as well
as discussing alternatives to the current tools that can enhance our flexibility
to deal with changing needs—and changing dangers—in the future.
Journals Acquisitions: We have Faced the Competition
and They Are Us
Chair: Julie Steffen, Associate Journals Manager and Director, Astronomy
Journals, University of Chicago Press
Panelist: Barbara Meyers, President, Meyers Consulting Services
How do press journals position themselves with regards to the larger information
environment (portals); the larger publishing environment (commercial &
other non-profit publishers including societies and library initiatives);
and the university press environment (resources split between books &
journals). During this session we will take a strategic approach to answering
the question: How can university press journal programs survive and thrive?
Update on Online Publishing Ventures: Torch, ACLS
E-Books
Panelists: Michael Jensen, Director of Web Communications, The National
Academies; Phil Friedman, Executive Director of Project TORCH (The Online
Resource Center in the Humanities); Eileen Gardner and Ronald Musto, Project
Directors, ACLS History and E-Book Project
There is continuing exploration of efficient and effective models for
electronic publishing that satisfy scholars, libraries, and publishers.
How are the new models faring? A report on TORCH (OUP organized), the
ACLS E-Book Project, and others.
6:00-7:00Closing
Reception, Sponsored by The Times Literary Supplement and
The Times Higher Education Supplement
7:00-9:00
Closing Banquet
Tuesday, June 29
7:30-9:00Breakfast
Saturday | Sunday
| Monday | Tuesday
Return to Top
|
