Yesterday, Today, and Tomorrow: Did the Dinosaurs of Technology Go Extinct or Did They Evolve IntoBirds?
Introductory session: What’s been decided? What you should be doing if you’re not already doing it? What were the promises that went nowhere and why, etc.?
Speaker: Michael Jensen, National Academies Press

Collaborating Within the Press I: Models and Recipes
Configurations of hardware-software-network that work (and don’t work), discussion of efficacy of different servers, PC vs. Mac, InDesign vs. Quark, CMS, LAMP (Linux, Apache, MySQL, PHP), and so forth. Presswide databases, intranets, accounting/fulfillment systems, homegrown CMS, internal wikis and blogs, supporting network architecture, etc.
Moderator: Paul Murphy, The RAND Corporation
Discussants: others TBA

Collaborating Within the Press II:Notes from the Field
Successes and challenges with collaboration often have nothing to do with technology. Sometimes it means finding champions, early adopters, prolific content generators, a sane and balanced internal culture, financial resources, and mini geniuses driving the collaborative system and making it work for everyone else. We’ll discuss real-life scenarios along with costs, benefits, challenges, and results.
Moderator: Paul Murphy, The RAND Corporation
Discussants: others TBA

The New Scholarly Press Workplace and Workforce
Changing your organization to match the new modes of communication, collaboration, and publishing. What are the trends? How are others adapting and leveraging the changes in workplace and workforce due to the technology revolution? What works and what does not? What is an IT function? What functions should belong to Marketing? To Editorial? Do you want IT people in those departments or skilled marketeers and editors with technical savvy? How do you develop talent and encourage or even allow cross-discipline positions? We’ll explore these questions and their answers together in a framed Socratic discussion.
Moderator: Paul Murphy, The RAND Corporation

Search and Discovery
Step-by-step model to leverage search on the WWW, usability on Web/intranet pages, by parsing subjects in a dashboard format, choosing an engine for my Web/intranet page, costs, benefits, etc.
Discussants: Experts from the National Academies Press Web Team; Laura Driussi, Google

The European Perspective on Open Access and IP and Copyright and Many Many Other Things That We in the U.S. Ignore
One of the leaders in the university press community in Europe discusses how the scholarly world in the Netherlands and Europe is reacting to Google's initiatives, the open access movement, copyright, intellectual property, and technology's impact on publishing in general from the European perspective.
Discussant: Saskia deVries, Director, Amsterdam University Press

Collaborating Outward: Models of Info-Flow
ONIX and other data feeds to aggregators and distributors plus other uses, building an Extranet for file exchange with suppliers and authors, XML, data/text exchange between production systems and Web systems, RSS, e-commerce. We’ll explore these questions and their answers together in a framed Socratic discussion.
Discussants: Chuck Creesy, Princeton University Press; others TBA

Reception
Sponsored by Beacon Publishing Services

Dinner
Dinner Speaker: John Unsworth, Dean and Professor of the Graduate School of Library and Information Science at the University of Illinois, Urbana-Champaign

Blast from the Past: Redux of 1993
Session Taking Back Academia: Restructuring Scholarly Publishing
Discussants: Chuck Creesy, Princeton University Press; Michael Jensen, National Academies Press; others TBA

Changing Roles: Publishers, Libraries, Search, and Survival in the Discoverability Revolution
It is important to remember that the discoverability revolution, where esoteric content from all points in the space-time continuum will be consumable anytime anywhere, will put huge pressure and provide great opportunities for those who prepare for it. We’ll explore current trends, how the library community is continuing to re-engineer itself, synergies with the publishing world, and new approaches to leveraging content discovery between the real world and the virtual to maximize mission fulfillment and sustainability.
Discussants: Laura Driussi, Partner Manager, Google; others TBA

XML to InDesign to the Web
Nuts and bolts session on how to work out systems of data/text exchange between databases (FMP, etc.) production systems (InDesign) and Web systems (XHTML).
Discussants: Bob Oeste, Johns Hopkins University Press; others TBA

Putting the Web to Work — I
Building communities-of-trust tech Infrastructure; digital Web marketing; e-mail blasts, RSS subscriptions by subject categories (if you can print out a report from your database, you can do RSS); future implications of the exponential web; distance learning—who’s doing it, what is it, cost/benefits. How do we make sure we are noticed by blog-land? A million people are paying attention, which is a goodly number. If you can get the million people to blog out recommendations about your published content, then you’ve really shifted into overdrive.
Moderator: Dean Blobaum, University of Chicago Press
Discussants: others TBA

Putting the Web to Work — II
A continuation of the previous session.
Moderator: Dean Blobaum, University of Chicago Press
Discussants: others TBA

Trend Trajectories: A Generalized But Structured Discussion
The things that may well eventuate, the trends we see now that could transmute into practical requirements in the near future. Some examples: peer-to-peer scholarship and its digital representation in authoritative form; the implications of a book-free campus; specialization and inter-press partnerships for text-adoption collections; the rise of scholarly societies’ publication capabilities (partnerships? competitors?); cross-market Web promotion between university presses; open iterative publishing (draft 1 -> blog -> draft 2 -> blog draft 3 -> edit -> publish); micropublishing to micromarkets; etc.
Discussants: Michael Jensen, National Academies Press; Chuck Creesy, Princeton University Press; others TBA

Concluding Remarks
Paul Murphy, The RAND Corporation