Thursday, June 26
11:00 am-6:00 pm Registration
12:30 pm-2:00 pm AAUP Directors' Meeting
2:00 pm-4:00 pm AAUP Business Meeting
5:00 pm-6:00 pm Newcomers’ Reception
6:00 pm-7:00 pm Opening Reception
Sponsored by Lightning Source, Ingram, and Microsoft
7:00 pm-9:30 pm Opening Banquet
Presentation of the AAUP Constituency Award
Banquet Speaker: TBA
Sponsored by Marquis Imprimeur
9:30 pm-11:30 pm Dessert Reception
Sponsored by The Chronicle of Higher Education
Location: Club Mount Stephen
1440, Drummond Street
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Friday, June 27
7:30 am-8:45 am Breakfast
9:00 am -10:15 am Plenary I - Reaching Out to University Press Partners
Andrew Abbott, Gustavus F. and Ann M. Swift Distinguished Professor, Sociology, University of Chicago, author of the Report on the University of Chicago Libraries, will explore the need for university presses to partner with learned societies, libraries, universities, and others. He will provide insights on how, and how closely, university presses should fit into the university system we all live in. Specifically, he will talk about libraries and how they are used, how we should deal with our authors and what we need from them and what they need from us, and how learned societies in the humanities and social sciences fit in with scholarly publishers. The session will be polemical, rigorous, and contrarian. There will be a Responder (to be confirmed) to Professor Abbott and questions from the audience will follow to the two.
10:15 am-10:45 am Coffee Break in Exhibit Hall
Sponsored by CrossRef
10:45 am-12:00 pm Concurrent Sessions
The Typology of Trade Publishing
University presses publish a wide variety of books, including national trade, regional trade, and trade reference titles. This session will explore what's behind a trade list: how we plan for and find these books, how we develop them, and how we publish them successfully. Along the way, panelists will weigh risks and rewards and will address the role of trade publishing in their press's mission.
Moderator: Kate Torrey, Director, University of North Carolina Press
Panelists: Blake Edgar, Sponsoring Editor, University of California Press; Susan Wallace Boehmer, Executive Editor for Trade Book Development, Harvard University Press; Ranjit Arab, Publicity Manager, University Press of Kansas
Who should attend: directors, editorial, and marketing
Note: This session strongly complements 'Why Developmental Editing'
Launching a Journal
Why launch a journal in these times? Should a new journal be only online and not in print? Just how hard is it to get new institutional subscriptions? What if there's a society asking for a new journal? How do you say no? Why should you say yes? This session will explore the history, the present, and the future of creating a new journal, considering the strategic, academic, sales, and financial rationales for beginning a fresh publication.
Moderator and panelists: TBA
Who should attend: staff at presses interested in launching, or expanding the number of, journals
Making Things Better with XML
What is XML? Why is it important? What does it look like? How does it differ from traditional markup? How many ways can it be created? What is XML validation? What is a DTD and what are some examples of how DTDs are used in journal or monograph publishing? How is XML utilized in book production, archival, and data interchange? This panel is intended to give you a solid grounding in the basics of XML in the context of publishing.
Chair: Bill Kasdorf, Vice President, Apex Content Solutions
Who should attend: all interested staff
Technical level: all
The Green Challenge
Every year we provide an update on the status of our efforts to support energy conservation, lean manufacturing, responsible forest practices and stewardship of environmental concerns. This has broadened from text paper specifying into an international activity. Our role in this ever increasing commitment to help reduce global warming is to ensure we participate in socially responsible materials specifying and print buying.
Moderator: Tony Crouch, Director, Design & Production, University of California Press
Panelists: Cindy Katz, Founder, Plant a Tree USA? and Co-author, The Green Guide Girls?; David Leonard, Markets Initiative; Normand Lecours, Vice President of Sales & Marketing, Cascades Fine Papers
Why Exhibit?
Is an exhibit at an academic meeting a tool for acquisitions, marketing, or sales—or a bit of each? Are they just an avenue for you to fly your flag and nothing more? Are exhibits worth the cost? If so, are they best staffed by marketing or acquisitions, and which department's budget should cover the costs? Do you need to buy ad space in the society's program? How do you get a booth that is not located in the bleachers, or surrounded by vendors away from other publishers?
Moderator: Carrie Olivia Adams, Exhibits & Paperback Promotions Manager, University of Chicago Press
Panelist: Richard W. Morrison, Executive Editor, University of Minnesota Press; Lauren West, APSA; Ramon Smith, Exhibits Manager, University of California Press
Selling Regional Books
Regional books should be a staple for most university press lists. What are the in-house investments that a press must make to ensure a successful regional book? How important are regional books to small, large, chain, and online retailers in North America? What kinds of books and what kinds of support make for success stories? Panelists will discuss how to maximize the sales of regional lists and make the most of any crossover potential.
Moderator: Carol Kasper, Marketing Director, University of Chicago Press
Panelists:TBA
12:00 pm-1:30 pm Lunch
Speaker:
Sandy Thatcher, AAUP President; Director, Penn State University Press
1:45 pm-3:00 pm Concurrent Sessions
Strategies for Training Copy Editors
With increasing demands on the time of in-house editors, and less time to do what we need to do, how can we best train new freelance or staff editors in the tools of the trade? We'll discuss optimal ways of providing maximum feedback with minimal effort, as well as opportunities for communicating en masse to editors.
Moderator: Joan McGilvray, Manuscript Editor, McGill-Queen's University Press
Panelists: Jenya Weinreb, Managing Editor, Yale University Press; Kate Hoffman, Project Manager for Science, University of California Press
Who should attend: managing editors, manuscript editors, production editors
Science Book Publishing
This session will revisit a subject discussed at the 2006 annual meeting: the potential and special challenges of publishing books in the natural and physical sciences. Most university presses avoid these areas in favor of the humanities and social sciences. However, science books can be profitable, create synergies with other areas of a list, and enhance the relationship between presses and their parent institutions.
Speakers in this session will describe the issues that are unique to science publishing programs, from the need to persuade scientists to write books in the first place, to special production requirements.
Chair: Christie Henry, Executive Editor, University of Chicago Press
Panelists: Jenny Wapner, University of California Press; Ingrid Gnerlich, Princeton University Press; Heidi Steinmetz Lovette, Cornell University Press
Who should attend: directors, editorial directors, acquisitions, marketing
How Societies Choose a Journals Publisher
It can be a wonderful moment or a sad state of affairs for a publisher. "We have accepted your proposal to publish our journal." "You made a very strong proposal but we have decided to go with..." How does a society choose a publisher? How does it begin the process to make a request for a proposal? What does it really want? Simply the best financial return, global marketing, or a good fit? What is the function of a consultant? This session will consider these questions with some societies who have made the choices and with press staff who have made the pitches.
Moderator and panelists: TBA
Managing The Long Tail from the Manufacturing Perspective
A discussion with digitally-equipped book manufacturers concerning the cost effective benefits of maintaining selected titles in print. A segment of or vendor market now specializes in ultra short run or one off copies in either hard cover or paperback binding. Initially this market was restricted to text only title and on color black printing. Today the halftone quality can rival offset printing and color in short runs is becoming cost effective as well. This will be a discussion and update on the latest technology and options available to publishers.
Moderator: Betsy Litz, Production Manager, Princeton University Press
Panelists: David Prentice, Account Executive, Lightning Source; Bill Clockel, Vice President, Integrated Book Technology; Kevin Pirkey, Vice President, Odyssey Press
Beyond the Shopping Cart
Many university presses now sell books through their web sites, but a press's web presence can include much more than sales. Presses can use the web to raise their profiles, to communicate their mission and editorial program, to guide authors through the publishing process, to publicize author events and reviews, to showcase the press's marketing to prospective authors, and to connect readers and authors, through information pages, blogs, podcasts and vodcasts, promotional e-mails and newsletters, RSS feeds, reciprocal linking, etc. What new efforts and experiments are under way, and what have presses learned from their efforts to date? Who at a press is responsible for web presence, and how can we measure the success of our efforts?
Moderator: Daniel Lee, Manager of Digital Publishing, Yale University Press
Panelists: Chuck Creesy, Princeton University Press; Pat Hoefling, Director of Sales and Marketing, Indiana University Press; Jake Furbush, Internet Marketing Manager, MIT Press; Brett Hopp,
Information Systems Specialist,
New York University Press
Selling to Libraries I
As a group, academic libraries remain the single largest customers for
university press monographs and scholarly collections of essays. Yet we may
not be doing everything possible to ensure that they know enough about our
books to buy them. This panel will include university press sales personnel,
as well as collection development specialists from libraries and vendors. In
addition to assessing the overall state of printed books purchases by
libraries, the panelists will offer suggestions from personal experience and
market research to examine what kinds of direct mail, conference exhibits,
and other marketing efforts work best.
We'll have some PowerPoint slides to share, and will introduce the session
using the AAUP Library Survey online.
Chair: Sue Havlish, Marketing Manager, Vanderbilt University Press
Panelists: Jim McCoy, Marketing Director, University of Iowa Press; Michael Zeoli, Director of Sales, Canada, YBP Library Services; Joseph Hafner, Associate Director, Collection Services, McGill University
Library; Janine Schmidt, The Trenholme Director of Libraries, McGill University
Library
Who should attend: directors, sales and marketing personnel, acquisitions editors
3:00 pm-3:30 pm Refreshment Break in Exhibit Hall
3:30 pm-4:45 pm Concurrent Sessions
Introduction to Art Analysis and Art Management; or Art Analysis and Art Management for Dummies
Not all authors or acquisitions editors (authors' early liaisons to the press) can make sense of presses' art guidelines. At what point in the publishing process does art get evaluated? What are, and should be, the author's responsibilities? How do we convey requirements to authors? Who is responsible for organizing and analyzing art for complex, heavily illustrated books? What tools and resources (software, services, etc.) are available to help make art analysis and management as painless, streamlined, and inexpensive as possible?
Moderator: Susan McRory, Senior Production Editor, University Press of Kansas
Panelists: Dimitri Karetnikov, Illustration Specialist, Princeton University Press; Christine Onrubia, Creative Director / Production Manager, Naval Institute Press;
Karen Copp, Associate Director and Design and Production Manager, University of Iowa Press
New Emerging Business Models in Journal Publishing
This session will include new information on new revenue streams for journals, such as repackaging content, and changing models. Integration of OA materials will also be discussed.
Moderator and panelists: TBA
Selling to Libraries II
Although academic libraries' book purchasing budgets have shrunk in recent years, often their budgets for acquiring electronic materials have grown. How can university presses best take advantage of this development? What types of electronic content are libraries looking for, and how do they acquire it? What can book programs learn about e-publishing from journals, especially with regard to subscription-based selling of electronic materials? The panelists will grapple with these and other questions as they offer a state-of-the-art/models for the future look at the evolving relationships between presses and libraries.
Moderator: Nancy Bryan, Assistant Marketing Manager, University of Texas Press
Panelists: Dennis Dillon, Associate Director for Research Services, University of Texas at Austin Libraries;
Mary Rose Muccie, Director of Project MUSE, Johns Hopkins University Press
Who should attend: directors, sales and marketing personnel, acquisitions editors
Content Discovery
What should publishers be doing to take advantage of online search and delivery of electronic texts? What roles do search engine optimization (SEO), direct linking, metadata, and digitized backlist play in optimal strategies to integrate with these services? How are potential readers and buyers discovering your content online? What are reliable metrics? What should publishers be sure they are doing today that will make their books easier to find and deliver electronically and by other means in the future?
Chair: Michael Jensen, Director of Strategic Web Communications, National Academies Press
Who should attend: marketing, sales, IT
Technical level: all
Pre-press
PDFs; XML; digital proofs; who does the scanning; color profiling, acquiring a press footprint; color management between the pre-press and the printer; should we go with one stop shopping or use one supplier for the color pre-press and a second for the presswork, and how do they inter-face; do we handle pre-press domestically and print offshore? A myriad of questions with the potential for myriad problems can be the result from going the wrong route. This session will help explain the current challenges and provide solutions to help a design and production person towards a successful solution
Moderator: John Cronin, Design & Production Manager, Johns Hopkins University Press
Panelists: Brad Schmidt, Pre-press Technical Manager, Friesens; Dan Waters, Sales Executive, Embassy Graphics; Mark Witman, Senior Vice President of Strategic Alliance, Aptara Corporation
Fulfillment and Customer Services in Journal
This session will focus on new strategies and practices for accommodating traditional subscription with online options. It will also include information about individual article sales (PPV) and publishers print fulfillment plans given the rising costs of postal increases domestically and internationally.
Moderator and Panelists: TBA
Who should attend: journals staff
Who Are Our Customers
Authors often insist that a broad range of individuals in a variety of fields will want to purchase their book, but how many of these same authors show up as customers? Course adoption remains the single biggest argument for bringing out a book in paperback, but not every book is suitable for classroom use. Our biggest accounts are wholesalers, followed closely by chain stores (and Amazon.com), but are we as knowledgeable as we think we are about what happens next? Sales reps present our catalogs to bookstore buyers in face-to-face meetings, but initial purchases appear to be shrinking, even from our best retail accounts. Knowing our audience influences everything from print run to pricing. Yet conventional publishing wisdom suggests that market research is the book's first printing. Panelists will offer insights and hard truths about who actually buys most university press titles.
Moderator: Melissanne Scheld, Associate Director, Trade Sales and Marketing, Cambridge University Press
Panelists: Jim Harris,
owner, Prairie Lights Bookstore in Iowa City; others TBA
5:00 pm-6:00 pm Focus Sessions
Strategies and Techniques for Electronic Editing
Editors will share and discuss the various methods they have developed to edit most efficiently, including creating macros in Word, utilizing quick keys, working with Editorium, and incorporating ergonomics into our work habits.
Panelists: Jennifer Reichlin, ED&P Director, University of Georgia Press; Amy Boyer, Electronic Manuscript Specialist, University of California Press
Who should attend: manuscript editors, managing editors, IT managers and staff
Managing Author Expectations
"I already rewrote my manuscript to satisfy the peer reviewers; why is this copyeditor trying to pick it apart?" "I'm thinking a quarter-page ad in the New York Times Book Review." "My nephew did this painting that would be great for the cover. " "General readers will be interested in this book, and I also expect it to be adopted in a lot of undergraduate and graduate-level history classes." How can we nurture realistic expectations and head off unrealistic ones without alienating authors? How do we resolve conflicts that arise?
Moderator: Kathleen Szawiola Design and Production Manager, Univeristy of Nevada Press
Panelists: Jane Bunker, Editor-in-Chief, SUNY Press and Becky Brasington Clark, Marketing Director, Johns Hopkins University Press
How Meta is Your Data?
Data leaves our networks every day, whether as ONIX feeds to resellers, RSS feeds on our websites and blogs, or simply spreadsheets sent to resellers. This data is formatted in multiple ways, and often we must have a human being involved to spot-check, validate, or fix errors. This focus session is an opportunity to discuss how we get our data to other entities: ONIX. RSS. XML. Metadata. Databases versus spreadsheets. Are there ways to simplify and improve data flow with an eye for what is going out the door? What are favorite software tools, and the levels of staff expertise necessary to use them? What works for you? What doesn't? What strategies can you share?
Moderator: Robert Oeste, Johns Hopkins University Press
Panelists: Christopher Cosner, Systems Manager, Stanford University Press; Chuck Creesy, Director of Publishing Technologies, Princeton University Press;
Stephanie Halpern, Key Accounts Director, R. R. Bowker
Who should attend: marketing, production, and IT personnel
Technical level: intermediate and advanced
Succession Planning
The great demographic flood of baby boomers is reaching retirement age and the impact of a massive changing of the guard is beginning to affect university presses. The announcement that a long-serving director or senior manager has chosen a retirement date immediately raises expectations and stress. Because universities operate on a time-honored system of search committees which result in long periods of uncertainty and sometimes in uninformed judgment, tensions can build within presses. How can presses plan for future staffing needs? Are the ideas of stated orderly succession that have become common in corporate environments an anathema to the institutional principles of openness and transparent hiring practices? How can a press harvest and preserve the vast range of knowledge about its list and culture that a senior staffer has accumulated over a half a lifetime of service? How can a press groom staff to step into key positions? Are presses dedicating financial resources to succession planning? Directors and other organizational experts discuss strategies for long-range staffing in complex public and private educational organizations.
Moderator: Peter Milroy, Director, University of British Columbia Press
Panelists: TBA
Books and Journals Cooperation
Some Presses' acquisition editors acquire books and journals while others have editors who only acquire books while other editors acquire only journals. In the first case, cooperation is assured. In the second, cooperation is sought by both sides and sometimes spurned. Or not sought at all. How can they work together? How can marketing be combined? What lessons can profoundly print-based books learn from the journals digital publishing world? What can a serial publisher learn from one-off publishing?
Moderator: TBA
Peer Review: Present Realities and Future Possibilities
Prominent in any account of the "valued added" by university presses is the benefit of rigorous peer review. But how well do our procedures for peer review work today? Have they been compromised by financial pressures, competition among presses, and other factors? Do peer review procedures vary significantly among AAUP member presses? How viable are new models of peer review envisioned by advocates of electronic platforms for book publication? This panel will explore how peer review has changed, how it has stayed the same, and how it may change yet again.
Moderator: Leslie Mitchner, Editorial Director, Rutgers University Press
Panelists: Alan Harvey, Stanford University Press; Sheila Levine, University of California Press; Alan Thomas, Editorial Director, University of Chicago Press Press
Who should attend: directors, editorial directors, acquisition editors
The Caravan Project: Good Books. Any Way You Want Them Now
A partnership of leading university and non-profit publishers is producing
books in multiple formats and working with booksellers on how to sell
them.
Moderator : Peter Osnos, Executive Director, Caravan Project
Panelists: TBA
6:30 pm-8:30 pm Reception
Sponsored by The New York Review of Books
Parisian Laundry
3550 St-Antoine West
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Saturday, June 28
7:30 am-8:45 am Breakfast
9:00 am-10:15 am Plenary II: Open Access: From the Budapest Open to Harvard's Addendum
Open Access is free, immediate, full-text, online access (web-wide) to digital scientific and scholarly materials, primarily articles published in peer-review journals. The Budapest Open Access Initiative of 2002 provided the impetus for and defined OA. This was followed in mid-2003 with the Bethesda Statement on OA publishing and soon after in the Fall of 2003 with the Berlin Open Declaration on Open Access to Knowledge in the Sciences and Humanities.
Since then, a heated debate has arisen on the subject among librarians, university administrators, funding agencies, government, scholars, researchers, learned societies, and scholarly publishers. Where do all these stand on OA today? Does OA maximize research impact and thus extend research beyond its immediate academic circle? Are articles in open OA cited more often than those not published under OA? Do developing countries benefit more from OA? How successful are some of the European initiatives, such as DAREnet? Who is advocating OA in North America and who is against it? What is the position on OA by governments, libraries and librarians, commercial and university press, universities, prominent scholars, and society publishers?
This Plenary will have two prominent American voices with differing views in a conversation addressing OA.
Speakers: TBA
10:15 am-10:45 am Coffee Break in Exhibit Hall
Sponsored by Qoop
10:45 am-12:00 pm Concurrent Sessions
Plenary II Follow-up: Open Access
The presenters from the Open Access plenary continue their discussion in a more open format, with input from other invited individuals and the audience.
Panelists and moderator: TBA
Who should attend: directors, acquisitions editors, marketing staff, journals staff
Technical level: intermediate
Why Developmental Editing?
Developmental editing is a goal to which many university presses aspire. But is this just magical thinking, or can the extra time and money be justified? Can developmental editing contribute to the mission and health of a press? And if so, how does the press allocate its limited resources? Panelists will discuss the special challenges and unique opportunities facing academic publishers in three market sectors: trade, textbooks, and reference.
Moderator: Scott Norton, Developmental Editor and Project Manager for Science, University of California Press
Panelists: Susan Wallace Boehmer, Executive Editor for Trade Book Development, Harvard University Press; Anita Samen, Managing Editor, University of Chicago Press
Who should attend: acquisitions editors, managing editors, manuscript editors, marketing managers
Note: This session strongly complements 'The Typology of Trade Publishing'
XML in Production
What does the transition to an XML-based production flow look like? What are the obstacles others have encountered? What direct benefits have you seen and what benefits are expected down the line? What are the benefits and risks of outsourcing? How do Adobe's new Opentype fonts affect XML decisions? What approach should one take to font and character encoding issues in general? Is it crucial to use Unicode or only in particular cases? What can book production learn from journals production about creating and managing content in XML.
Moderator: Linda Secondari, Creative Director, Oxford University Press
Panelists: Wendy Queen, Electronic Publishing Technologies Manager, Project MUSE;
Eric Gamazon, Technical Architect / Development Manager, University of Chicago Press;
James Dunn, Senior Production and Design Controller, Cambridge University Press; Puja Telikicherla, Intellectual Property Manager, Georgetown University Press
Technical level: Intermediate
Who should attend: production and IT staff.
Working with Agents
As university presses become ever more capable as trade book publishers, they find themselves dealing more frequently with agents. Agents, for their part, are increasingly receptive to university presses. What is the role of agents in scholarly publishing today? What are the challenges of negotiating a contract with an agent? What should a press do when an author it has nurtured "graduates" to securing an agent? In this session, acquisitions editors and a veteran agent will share advice on working together.
Moderator: Peter Dougherty, Director, Princeton University Press
Panelists: William P. Germano, Cooper Union; Christie Henry Chicago; Ed Knappman, New England Publishing Associates; Leslie Mitchner, Associate Director, Rutgers University Press
Who should attend: directors, editorial directors, acquisitions, contracts
Outside Perspective on Design for the Book and Web
A refreshing overview from one or more freelance designers concerning current trends for books that are being designed for multi-purposing, e.g., on the web in addition to print. Design problems for functionality whether the end user is a reader or a viewer will be discussed.
Moderator: Will Powers, Design and Production Manager, Minnesota Historical Society Press
Panelists: TBA
12:00 pm-1:30 pm Lunch
Speaker: Alex Holzman, Incoming AAUP President; Director,Temple University Press
1:45 pm-3:00 pm Concurrent Sessions
International Rights and Translations
This session will provide an update on recent trends and developments in International rights. Panelists will report on international fairs; entering new rights markets, especially in Asia; and the importance of subsidies in buying or selling translations.
Moderator: Becky Brasington Clark, Marketing Director, Johns Hopkins University Press.
Panelists: Gretchen Linder, Foreign Rights Manager, The University of Chicago Press; others TBA
Who should attend: directors, rights managers, marketing and sales staff
Publishing Professional Books
Many universities are dominated not by humanities or social sciences departments but by professional schools. Are university presses missing opportunities to publish for professional markets? This session will define professional publishing, size up the competition, and report on successful efforts by university presses to publish books for professional audiences.
Chair: Alan Harvey, Editorial Director, Stanford University Press
Panelists: Marc Strauss, Cambridge University Press, Myles Thomson, Columbia University Press, Eric Zinner, New York University Press
Who should attend: directors, editorial directors, acquisitions, marketing
New Media for Scholarly Publishers
The rise and all-pervasiveness of new media (think social networking,
YouTube-type content, and smart-mobile-phone content) are among the most
exciting developments for publishers since the onset of the Web revolution.
How can new media help us refocus on our missions and optimize our
audiences? What experience can those taking the lead in new media share with
scholarly presses? What skills and equipment are necessary to take the
plunge? What are some of the possibilities for new media products and
community being explored?
Moderator: Paul Murphy, Associate Director, The RAND Corporation
Panelists: Peter B. Kaufman, President/CEO, Intelligent Television;
Michael Jensen, Director of Strategic Web Communications, National Academies Press
Who should attend: All interested staff
Technical level: intermediate
Roundtable Discussion for Managing Editors
Last year's annual meeting included a comprehensive discussion of strategies employed by managing editors in handling increasingly large amounts of work in shorter periods of time, and since then we've had much active conversation on the managing editors' listserve about other challenges we regularly face, including finding and keeping good freelance editors, the decision (or not) to proofread, considerations that arise with electronic publications, and creating workable schedules with flexible information. This session will be an opportunity to share ideas and experiences on a variety of topics of universal interest.
Moderator: Laura Westlund, Managing Editor, University of Minnesota Press
Who should attend: managing editors, manuscript editors, production editors
Digital Asset Management
Sometimes the e-book market can seem like the market for poetry: the plethora of vendors and formats appears to outnumber buyers. With new reading devices, however, and a handful of established vendors that serve academic libraries, the market is sure to grow. How can presses navigate the existing channels and open up new ones? How best to establish a workflow that can take content from production through marketing to the appropriate vendor and consumer? What about those vendor agreements with their tiered pricing schedules and arcane revenue formulas? Which department should handle each stage of the process? This panel will explore whether a Digital Asset Management system, either in-house or outsourced, can help to address some of these questions.
Moderator: Mark Saunders, Assistant Director/Marketing & Sales, University of Virginia Press
Panelists: Scott Cook, Director of Technology, codeMantra; Daniel Lee, Manager of Digital Publishing, Yale University Press; Robin Moir, IT Manager, University of Minnesota Press; Tyler Ruse, VP and GM, Content Solutions, Ingram CoreSource
Who should attend: marketing, production, IT
Technical level: basic and intermediate
The 2008 AAUP Book, Jacket, and Journal Show
In this session, the judges discuss the rationale for their selections. Trends and current generic book typography and design challenges and opportunities will be part of the review.
Moderator: William Powers, Design Production Manager, Minnesota Historical Society Press
Panelists: Susan Colberg, Associate Professor of Visual Communication design, University of Alberta
3:00 pm-3:30 pm Refreshment Break in Exhibit Hall
3:30 pm-4:45 pm Concurrent Sessions
Impact Factor and Data Measuring
ISI's annual announcement of Science and Social Science Journal Citation Reports and the increasingly all important impact factor have become major tools for editors and publishers in the scramble to get submissions and to market and differentiate their journals from others
in crowded fields. How do humanities journals measure up in ISI? What other ways are there to measure the importance of journals and journal articles? Is Google Scholar on the rise? Do the number of downloads and most-popular paper mean anything? This panel will consider the prominence of ISI in Data Measuring but also look at alternative ways of what counts.
Moderator and Panelists: TBA
Fundraising Strategies for Presses with Limited Resources
In a roundtable format, directors from midsize and small presses will discuss their development and fundraising strategies. They will discuss their successes along with their failures. Issues will include fundraising with limited financial resources, the amount of money needed to be a successful fundraiser; staffing requirements; and working (or not) with the university’s development or foundation office. With limited resources, where should fundraising efforts be focused—on estate planning, large gifts, small individual gifts, endowments, individual book subsidies, or subventions for series? Audience participation will be encouraged so that a wide variety of development and fundraising strategies can be discussed.
Moderator: Christine Szuter, Director, University of Arizona Press
Panelists: Marlie Wasserman, Director, Rutgers University Press; Alex Holzman, Director, Temple University Press; Gary Dunham, Director, SUNY Press; Will Underwood, Director, Kent State University Press, Nicole Mitchell, Director, University of Georgia Press
Who should attend: directors, acquisition editors, development officers, and staff involved in fundraising.
Death of the Book Review
Recently there have been a spate of articles, essays, blogs, and panels lamenting the shrinking coverage given to book reviews in the mainstream media, especially newspaper book review sections. But have reports of the book review's death been overstated? Newspaper coverage may have shrunk, but how many university press publicists were relying primarily upon newspapers to spread word about a new book's publication? Are other publicity venues—journals, blogs, off-the-book-page coverage—shrinking or expanding? Panelists will offer an assessment of the current difficulties involved in attaining publicity coverage and offer suggestions for success.
Moderator: Colleen Lanick, Publicity Manager, The MIT Press
Panelists: Barbara Briggs, Publicity and SubRights Manager, UPNE; others TBA
BooksPlus Manufacturing
Many of us are involved at times in the preparation of highly complex titles that may contain items in addition to the basic printed book. CDs, DVDs, and other add-ons, often in a special box or packaging, can be a nightmare for design and production. They also have special needs for the promotion and marketing departments. This session will focus on how important it is to secure the right partner for such ventures. Partnering is always important in the relationship between publisher and suppliers, all the more so for productions such as these. The advice, the conceptual work and scheduling assume increased levels of importance for such projects. Hear the opinions, approaches and partnering recommendations from an experienced production, marketing, and supplier-based panel to help you be prepared when your press ventures into one of these "specials." Moderator: Theresa Lamoureux, Director of Production and Manufacturing, (Book Division), MIT Press
Panelists: Joseph Braff, President, Imago Sales (USA) Inc; Gita Manaktala, Director of Marketing (Book Division), MIT Press; John St. Martin, President, Saint Media Inc.
Export Sales
In an increasingly global economy, selling books outside of one's home country is becoming more and more key to a press's success. Panelists will examine all aspects of the challenges involved in generating export sales, from import issues to marketing concerns to practical matters such as printing prices on books.
Moderator: TBA
Panelists: Susan McIntosh, MQUP; Katherine Duff, Journals Licensing and Permissions Manager, University
of Chicago Press; others TBA
Taking Books Online
If you are thinking about taking your books online but don't know where to begin, this is the session for you. What are are other publishers doing? Are there established business models? To what extent are the features and business models long practiced by online scholarly journals relevant to scholarly monographs, edited collections, textbooks, and reference works? What factors do you need to take into consideration as you decide your online strategy for your books program?
Moderator: Julie Noblitt, HighWire Press
Panelists: TBA
Who should attend: all interested staff
Technical level: basic
5:00 pm-6:00 pm Focus Sessions
Finding and Training Acquisitions Editors
Few hiring decisions are as difficult or consequential for university presses as the hiring of a new acquisitions editor. What are the advantages and disadvantages of developing acquisitions editors from within, especially from the editorial assistant level? How likely is a press to succeed with a candidate who has no previous publishing experience—a recent Ph.D. in the relevant field, for example? What are some approaches to training an acquisitions editor who is new to your press? This session will offer practical advice for staffing and training an acquisitions team while delving into the broader question of what makes a good acquisitions editor.
Moderator: Doug Armato, Director, University of Minnesota Press
Panelists: Eric Halpern, Director, University of Pennsylvania Press; Philip Pochoda, Director, University of Michigan Press
Who should attend: directors, editorial directors, acquisitions
The Digital Age of Citation
Now that most authors use online references and resources, how do we change our traditional ways of handling bibliographic data in our books? This session will look at how to adapt to online citations and notes loaded with URLs rather than publisher information. Appropriate and logical citation of material found on the Internet (avoiding interminable URLs in text), instructing authors in proper online citation form (Google alone does not suffice), and the reliability and permanence of URLs will be among the topics covered.
Panelists: Marilyn Schwartz, Managing Editor, University of California Press; Anita Samen, Managing Editor, University of Chicago Press; Fred Kameny, Managing Editor, Duke University Press
Who should attend: managing editors, manuscript editors
Impact Factor and Data Measuring
ISI's annual announcement of Science and Social Science Journal Citation Reports and the increasingly all important impact factor have become major tools for editors and publishers in the scramble to get submissions and to market and differentiate their journals from others in crowded fields. How do humanities journals measure up in ISI? What other ways are there to measure the importance of journals and journal articles? Is Google Scholar on the rise? Do the number of downloads and most-popular paper mean anything? This panel will consider the prominence of ISI in Data Measuring but also look at alternative ways of what counts.
Moderator and Panelists: TBA
Building and Better Seasonal Catalog
Seasonal catalogs are the face of a publisher—and one of the most important products created by a marketing department. At this panel, we'll walk through the nuts and bolts of producing a catalog that looks good, delivers on time, and is mistake-free (more or less). We'll discuss working with other departments to get what you need, working with authors, dealing with printers, and much more.
Moderator: Levi Stahl, Publicity Manager, University of Chicago Press
Panelists: Carrie Adams, Exhibits Manager, University of Chicago Press; Jim McCoy, Marketing Director, University of Iowa Press.
Who should attend: sales & marketing personnel, acquisitions editors, administration
Technical level: basic / intermediate
Commercial Scholarly Publishers: An Overview of Aggregators
EBSCOhost, ProQuest, Blackwell Synergy, ScienceDirect, SpringerLink, Dialog, OvidSP, ISI Web of Knowledge, IngentaConnect, Informaworld, Project Euclid—Aggregators provide abstracted and indexed full-text databases of electronic text from multiple sources (usually journals). Their databases are sold to libraries as a single product rather than as individual subscriptions. Aggregators run by or dominated by commercial publishers are claiming an increasing portion of libraries' book budgets. What do we know about them, and what do we need to know?
Moderator and panelists: TBA
6:30 pm-8:30 pm Closing Buffet
Sponsored by Thomson-Shore
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Sunday, June 29
7:30 am-8:45 am Breakfast
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