The AAUP Marketing Handbook

Acknowledgements

The outline for the AAUP Marketing Handbook was developed by the 2001-2002 AAUP Marketing Committee:

Kathryn Conrad, University of Arizona Press, Chair
Kathryn Grimes, University of Minnesota Press
Polly Law, Vanderbilt University Press
Dennis Lloyd, University of Pittsburgh Press
Megan Scott, University of Iowa Press
H. Lee Willoughby-Harris, Duke University Press
Steve Yates, University Press of Mississippi

The Handbook was further developed by the 2002-2003 Committee under the chairmanship of Leila Salisbury, University Press of Kentucky.

Our thanks go to all of the article authors, and to the financial and business managers group of the Association, whose Business Handbook was the inspiration for this project.

The peer-review process was a vital part of the creation of the online marketing handbook. Two peer reviewers read and critiqued each article, and their comments and suggestions shaped the whole. The following deserve salute for reading and responding vigorously to work as it progressed:

Mary Anderson, University of Washington Press
Hunter Cole, University Press of Mississippi
Kathryn Conrad, University of Arizona Press
Lisa Dellwo, Dellwo Marketing Services
Debra Diehl, University Press of Kansas
Jeannie Dunham, Wilcher Associates
Will Gawronski, Columbia University Press
Brad Hebel, Columbia University Press
Catherine Hobbs, Columbia University Press
Kevin Kurtz, Columbia University Press
John Landrigan, University Press of New England
Leslie Larson, University of California Press
Dennis Lloyd, University of Pittsburgh Press
Michael McCullough, Duke University Press
Cynthia Miller, University of Pittsburgh Press
Joan Parsons, University of California Press
Jessica Pigza, University Press of Kansas
Melissa Pitts, University of Toronto Press
Allison Reid, University of Georgia Press
Leila Salisbury, University Press of Kentucky
Megan Scott, University of Iowa Press
Seetha Srinivasan, University Press of Mississippi
Laura Waldron, University of Pennsylvania Press
Allison Webster, University Press of Kentucky
Steve Yates University Press of Mississippi