Position Description
Press Naval Institute Press
Category
Marketing and Sales
Title
Publicity Manager

Description

Publicity Manager

Naval Institute Press

Annapolis, MD

Full-Time Position

SUMMARY:                

The publicity manager oversees all publicity efforts for a list of 80-100 scholarly and trade books per year.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Duties include managing all aspects of publicity for Naval Institute Press authors and their books, actively working to enhance the profile of the Press and its authors.

Schedules seasonal (in-person) calls to major reviewers, producers, and journals to present seasonal lists.

Researches and secures a minimum of 8-10 new venues or opportunities (outside of current contacts) a year.

Creates customized publicity plans for all major authors.

Coordinates all aspects of media interviews, author bookstore signings, and other special events.

Proactively pitches news and op-ed pieces on a daily and/or weekly basis related to Press titles.

Regularly mines backlist titles for media opportunities and promotion as current events dictate.

Manages review lists and cultivates contacts in all print, broadcast, social, and electronic media—including but not limited to—newspapers, magazines, scholarly journals, commercial and public radio, television, websites, blogs, and social media, both foreign and domestic; manages in-house media database.

Serves as publicity liaison with commissioned sales reps as well as Canadian and European distributors via semi-annual teleconferences, weekly email publicity blasts, and uploads to Edelweiss publicity module.

Maintains strong relationships with reviewers, producers, event hosts, and all other key contacts necessary for executing wide-ranging local, national, and international publicity; continually cultivates new relationships to expand contact database.

Researches and generates customized review lists for each book; writes, prepares, and uploads press releases, pitch letters, and press kits, to SCRIBD and USNI website; uploads pre-pub endorsements and post-publication reviews to USNI website and Netread; manages the shipment of all review copies to foreign and domestic destinations.

Coordinates all pre-publication endorsements, long-lead reviews, and applicable excerpts, as well as ordering and mailing bound galleys as required.

Manages and schedules interviews, tours, speaking engagements, signing events, and other special events. Coordinates media interviews in conjunction with events.

Stays informed about, receives information on, and maintains a calendar of potential and recurring author literary awards and honors, nominating Press books for suitable recognition.

Manages a calendar of author events for both online content and working draft calendar for in-house use.

In cooperation with the Marketing Manager and Social Media Team, coordinates social media content and author event information for eNewsletter blasts and posts on social media (including, but not limited to Facebook, Twitter, LinkedIn, Instagram, and additional platforms.)

Coordinates with Marketing Manager on the mailing of Naval Institute Press seasonal trade catalog to more than 200 media contacts each season.

Regularly attends and supports U.S. Naval Institute, Naval Institute Press, and author events outside of regular office hours.

Represents the Naval Institute Press at seminars and exhibits, working in exhibit booths as required, including set-up and selling books.

Assist in related sales and marketing functions as needed, including proofreading of ads and catalogs, assisting in exhibits and sales support

Cull and distribute all USNI media hits to all staff and USNI and NIF board members.

SUPERVISORY RESPONSIBILITIES:    

None at this time.

QUALIFICATIONS:

Self-motivated, with outstanding organizational and planning skills for a multi-project, multi-deadline environment required. Excellent presentational skills and experience dealing with prominent public figures. PC literate. Social media experience. Knowledge of Adobe InDesign and Adobe Pro preferred. Experience working with news media. Extreme comfort with cold-calling outlets to pitch is a must. Knowledge of all aspects of book publicity and the book industry in general. Familiarity with military history, academia, and the U.S. Navy, preferred. Ability to work as a team player but also able to independently manage all aspects of workload.

EDUCATION and/or EXPERIENCE:                 

B.A. degree with further education and/or experience in marketing or relevant discipline.

LANGUAGE SKILLS:               

Excellent verbal and writing skills.

REASONING ABILITY:

Ability to make rational judgments about a book’s significance and to quickly determine its importance in relation to news events as they happen.

CERTIFICATES, LICENSES, REGISTRATIONS: 

Not applicable.

PHYSICAL DEMANDS:

Not applicable.

WORK ENVIRONMENT:        

Office.  Occasional travel.

Interested parties should email cover letter and resume to HR@usni.org.

The U.S. Naval Institute is an Equal Opportunity Employer: minority/female/disability/veteran

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Posted
2017-06-23