Position Description
Press MIT Press
Category
Marketing and Sales
Title
Manager for Institutional Marketing

Description

The Manager for Institutional Marketing is primarily responsible for developing the marketing strategy and managing the marketing efforts for all institutional and subscription-based products from the MIT Press. This includes 30+ academic journals, two online databases, and multiple discipline packages on the new e-books platform. The MIM acts as project manager on all campaigns, exhibitions, promotions, advertising, and publicity of these products, monitoring both the day-to-day work and the overall approach. Requires comprehensive knowledge of marketing, especially digital marketing, to answer questions, make recommendations, and explore new avenues for promotions. Requires comprehensive and current knowledge of trends and expectations of the library/institutional markets. The MIM manages two full-time staff members.

Additional and specific tasks include:

  • Shaping and reforecasting of marketing budgets for all subscription entities, monitoring expenses upwards of $400K annually
  • Consulting with journal editorial offices to execute specific marketing requests
  • Participating in high-level strategic planning for the Journals Division and ebook platform.
  • Staying abreast of developments in the institutional library market both in terms of overall business health and technology. Attending library conferences as needed.
  • Monitoring and analyzing usage and impact through system reporting tools, Google Analytics, Altmetric.com, Kudos. etc.
  • Working closely with Sales teams and Customer Service to coordinate efforts.
  • Reviewing of completed marketing efforts in order to revise and improve tactics.
  • Managing relationships with external partners including Altmetric.com, Kudos, Wikipedia, etc.
  • Participating in monthly manager meetings and contributing extensively to ongoing discussions around overall Press issues.

Job Requirements

Requires strong organizational and interpersonal skills and ability to handle a pressured, multi-task work environment with changing priorities and limited supervision. Needs strong analytical skills and highly strategic thinking capabilities. Accuracy, unflappability, and an eye for detail essential, as are the ability to problem solve and work independently and cross-functionally. Ability to bring in projects on budget and on time a must. Experience working with academic libraries a plus. Requires a Bachelor’s degree (or equivalent experience) and at least five years of relevant publishing and/or marketing experience.

The MIT Press welcomes applicants from diverse backgrounds. Candidates who have significant personal experience or engagement with low-income communities or communities that are underrepresented in scholarly publishing are strongly encouraged to apply.  To apply: visit the MIT Careers website,  http://careers.mit.edu/ and search for job number 15004.

E-mail
Posted
2017-09-26